Balancing Priorities At Clif Bar

Balancing Priorities at Clif Bar Gary Erickson is a man of integrity. In the bound of 2000 Erickson had an offer of more than $100 million from a major food corporation for his confederacy Clif Bar Inc. He had founded Clif Bar Inc. in 1990 aft(prenominal) a long rhythm depend upon. Erickson, an avid cyclist, had finished the 175-mile ride longing for an alternating(a) to the tasteless energy bars he had brought along. I couldnt make the last one go down, and thats when I had an epiphany make a product that actually tasted good. He looked at the list of ingredients on the package and decided he could do better. He called on his experience in his familys bakery, and after a year in the kitchen, the Clif Barnamed for Ericksons paternitywas launched in 1992. Within five years sales had skyrocketed to $20 million. He considered the $100 million offer on the remit and what it meant for his caller-out and decided against the deal. He realized that the muckle he had f or the come with would be compromised once he lost control, so he walked aside from the $100 million deal. He has stuck to his vision and values ever since. His shipment to environmental and social issues atomic number 18 evident in everything he does.

On the environmental front, his community has a staff ecologist who is charged with trend Clif Bars ecological footprint on the planet. much than 70 percentage of the ingredients in Clif Bars are organic. A change in packaging has saved the company (and the planet) 90,000 pounds of shrink-wrap a year. And the company notes a Sioux wind farm to offset the carbon dioxide emissions from its fact! ories. On the social side, Erickson launched a project called the 2,080 weapons platform (2,080 is the total reduce of hours a full-time employee fiddles in one year). by dint of the 2,080 program employees are encouraged to do volunteer work on company time. Recently Erickson agreed to support (with salaries and travelling expenses) employees who requisiteed to volunteer in Third World countries....If you want to get a full essay, order it on our website: OrderCustomPaper.com

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