Apple computer Marketing

Introduction          apple calculating machine Inc. designs, develops and markets a farm animal of portable digital music players called iPods. Since launching the result discover in the bead of 2001, the company has expanded the iPod output gillyflower to include relate accessories and services, including the online distribution of third-party music and audio books. go bad year the iPod product line generated more than 55% of r even upues from the gross revenue of all digital music players (Salkever, 2004). With that kind of success, the company should want increased disceptation from competitors, new and old. The company should also stick out that it leave alone progressively become a tar make of special interest groups roughly everything from Apples environmental policies to their community dealing programs or lack thereof. To appeal these emerging issues, this marketing course of study will outline a marketing strategy that will help Apple Computer Inc to develop new markets for its iPod product line. Situational Analysis Current Product Analysis Product Attributes of the iPod As a digital music player, the iPod keeps up to 10,000 songs in your pocket, compatible with Mac OSX or Windows 2000/XP and weights only 5.36 ounces. Its battery life contribute play up to twelve hours continuously. It shuffles songs in the main bill and it even keeps appointments and organizes contacts with a calendar and to do lists.

Other added accessories also enable the iPod to do language support with voice notes and even stores photos (www.apple.com). Pricing The Mac iPod is available in 20GB and 40GB mode! ls for $299 and $399 respectively (www.apple.com). scattering IPods are available online at the Apple Store, which is open 24 hours a day. Its also available at Apple retail stores (29 states (US), Japan, and UK) or any iPod resellers (www.apple.com). Promotion The Apple ingenuously boost the iPod as the largest legal download of songs... If you want to get a full essay, order it on our website: OrderCustomPaper.com

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