Analysis Of Zygmunt Bauman s Consuming Life And Liquid...

Zygmunt Bauman is the writer and author of consuming life and liquid modernity. He is among the pioneering founders of the post-modernism theory that is characteristic of most theories in sociology and philosophy. The concepts and positions posited by Baunam will be heavily relied upon in the composition of this essay – albeit subject to diverse opinions in analysis and with reliance of critique that is presented from various avenues such as contradictory theories to those of the author. In consuming life, Bauman asserts that consumerism has surpassed the mundane quality of consumption. This means that human advancement has led to the quintessential disorder where consumerism coerces humans into lukewarm and superficial meeting of needs and desires, as opposed to consumption which was individualistic in nature and self-gratifying. Individuality is the opposite of consumerism. Bauman attests that desires and life of worth can be attained only from egoistic search of satisfactio n. However, individualistic system and egoism cannot push societies to prosperity and advancement. Insofar as consumerism contorts human culture and introduces dangers of ideology and religion, it is only through consumerism that advances in humanity and advancement that man can utilize ideologies such as capitalism, laissez faire conditions, international trade, diplomacy, and other diverse attributes in transforming human culture. Consumption and Consumerism Consumption is a phenomenon that is