Business Research Methods Assignment Example | Topics and Well Written Essays - 1500 words - 1

Business Research Methods - Assignment Example In addition, a structured questionnaire survey has been planned to be conducted with 100, randomly selected sample population. In order to analyse the data obtained, statistical tools such as graphs and charts will be used in the proposed research. Table of Contents 1.Research Proposal Title 2 2.Abstract 2 3.Introduction 4 4.Research Question and Objectives 5 4.1.Research Question 5 4.2.Research Objectives 5 5.Literature Review 6 6.Research Method(s) 8 6.1.Research Design 8 6.2.Data Collection Methods 9 References 11 Appendix 13 Questionnaire Designed For Customers 13 Questionnaire Designed for Employees 19 3. Introduction Employee satisfaction is often perceived to have a vital role in determining the success of the organization. It has become a crucial factor for the organization to keep its employees satisfied and motivated. However, when it comes to the hospitality service, the role of employees becomes even more important. Customer satisfaction seems to be corollary of satisfied employees, which in turn contribute towards the success of the organization. It can be firmly argued that there is a greater need for creating an environment, wherein employees are committed towards offering services, as per the preferences of the diversified customers group. It is worth mentioning that employee satisfaction not only facilitates in increasing the productivity of the organization, but it also contributes towards enhancing the quality of the services offered to the customers. It can be argued that there is a greater need for understanding the cause and effect relationship acting amid customer satisfaction and employee satisfaction, as often allegedly, it has been affirmed by that it is quite unfeasible to attain customer loyalty without seeking the employee loyalty (Naseem & et. al., 2011In simple words, because customer service largely depends on the employees who provide services to the ultimate customers in a service sector, it is essential to identify and assess the factors underlying the relationship between employee satisfaction and customer satisfaction. Thus, the chosen topic for the research, will attempt to identify the correlation existing between the customer satisfaction and the employee satisfaction in the UK hospitality service sector, evaluating the underlying factors. The research will offer valuable insights to the hospitality service sector about the role of employee satisfaction and its effects on attaining customer satisfaction. The study will further facilitate the hospitality service sector, to concentrate on the employee’s level of satisfaction in order to achieve the pre-determined goals of the organization. 4. Research Question and Objectives 4.1. Research Question The notion considered for this proposed study postulates that the in-depth understanding of the correlation existing between customer satisfaction and employee satisfaction will provide empirical evidences to the underlying factors influencing such a dependency of its market performance on the internal organisational environment and managerial strategies. This shall further assist the hospitality service providers to evaluate their current managerial strategies and pay due attention towards balancing their internal organisational environment, in order to yield a higher degree of customers satisfaction. Correspondingly, the research question to be