Company Profile- Ted Baker Essay Example | Topics and Well Written Essays - 1500 words

Company Profile- Ted bread maker - Essay ExampleBut by dint of them it has continued the journey of its prosperity and advance custodyt. The company has opened many outlets worldwide also it has jumped into the online shopping market. The Ted Baker Company used high quality materials and techniques in their production. It is one of the chief reasons of its prosperity (Ellen, 2007, p. 281).In this debate we will discuss deeply the company profile of the Ted Baker Company. The history of the company, its products details, marketing and advertisement strategies, fresh development, competitors and customers will be the main topics of discussion. In this way we will be able to understand the exploitation and the impact of the market values on the development of the company. It is important to note that the Ted Baker Company has only(prenominal) completed two decades since its appearance in the market.The founder of the Ted Baker Company is the passionate and the capable barter man R ay Kelvin. Kelvin belonged to the long line of hammer retailers. In his childhood he worked in the garment shop of his uncle and after that he developed the idea of a long chain fashion store in his peak years. The aspect which greatly contributed towards the success of his idea and the acceptance of the company among the customers is the pretty taste of Ray Kelvin. He had the ability to capture the needs and tastes of the buyers. He was also awarded a CBE for his rare services to the industry of fashion and clothing. He used his greater sense of marketing techniques to capture the assistance of the customers.The journey of the Ted Baker Company started in the year 1988 when the company opened its first store at the Glasgow. The progress was then followed by the opening of three more stores. The places were Nottingham Exchange Arcade, Manchester and King Street. The promotional dodge was that they offered dry cleaning services with every shirt they sold. At that time the chief p roduct was mens dress shirt (Ellen, 2007,