Case Analysis: Lotus Development Corp.

MARKETING - II CASE ANALYSIS: genus genus white white lotus Development Corporation Date: November 11, 2011 The Case The field is to the highest degree white lotus Development Corporation. The director of sales operations Joan Shagoury had to finalise which distribution channel to use- Direct or distributer? come with Background Lotus Development Corporation was founded by Mitch Kapor in 1982 whose initial goal was to develop a sophisticated spreadsheet program. He wrote a pair of program enhancements for Visicorp but quit after(prenominal) fiver months and teamed up with a former Data cosmopolitan programming wizard, Jonathan Sachs, to form an integrated patronage spreadsheet for newly announce IBM PC. It was at this time that Lotus Development Corporation came into being. It acquired $1 million from a venture capitalist and used it to finance a blitz of finance and market support programs to declare a new spreadsheet package for busines s Lotus 1-2-3. such(prenominal) marketing programs were unprecedented in the industry till this time. Lotus Development corporation produces software products for individuals and workgroups. Its complete product boob tube channel includes a variety of software applications, for a swan of hardware platforms.

The companys prototypal product, a spreadsheet application commonly called 1-2-3, is the more or less popular individualised computer software application in the world, with more than 1.7 million users, and it the Great Compromiser one of the companys most authorised products. Most product developm ent is through with(p) in the Cambridge, m! amma headquarters. Other development activities are located passim the US and internationally. Lotus was attempting to stay on the top and modernize by (1) diversifying beyond business spreadsheets and (2) becoming the worldwide leader in a broad range of high productivity microsoftware and work for the business and professional market. Companys enormous top-flight sales organization, customer support programs, enormous base and superior advertising presence would...If you fatality to get a full essay, order it on our website: OrderCustomPaper.com

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