Hinduism and Buddhism in the United States Essay

This paper intends to compare the origin and basic beliefs of Hinduism and Buddhism. It also aims to state the roles that Hinduism and Buddhism played that contributed to the American Culture, both in the past, as well as, in the present. Last but not least, the paper will briefly discuss the effect/s that Hinduism and Buddhism have on the future American culture, as well as, how that particular culture impact these people. Origin and Basic Beliefs of Hinduism and Buddhism No particular name of prophet or any religious person for that matter is related to the foundation of Hinduism while Buddhism is said to be established by Buddha (Hinduism versus Buddhism, n. d. , n. p. ). Furthermore, followers of Hinduism believe in the Vedas and that there is only one â€Å"Supreme Being†, on the other hand, the advocates of Buddhism believes otherwise (Hinduism versus Buddhism, n. d. , n. p. ). Moreover, those people who practice Hinduism believe that their objective is to show faith in their God; collect material things, as well as, their desires and passion; and attain salvation (Hinduism versus Buddhism, n. d. , n. p. ). On the other hand, those who practice Buddhism has only one objective in life and that is to put an end to their sufferings (Hinduism versus Buddhism, n. d. , n. p. ). Roles that Hinduism and Buddhism Played that Contributed to the American Culture Hinduism in the United States is not yet very well known; however, because they are the most edified if compared to all the rest of the religions in the United States, they managed to share their beliefs to some of the Americans who delightedly converted into their religion (Rood, 1994, n. p. ). Also, the spiritual practices and other cultures that they possess became a fundamental part of the American culture because they have been given the freedom to do so in the United States (Rood, 1994, n. p. ). On the other hand, since, there are millions of Buddhism’s followers, the aforementioned became an integral part of the American culture as well (Rood, 1994, n. p. ). It began when an officer who fought during the Civil War became interested in the writings/scriptures of the aforementioned religion (Rood, 1994, n. p. ). Actually, it is because of the interesting beliefs and practices of both religions that’s why both have been and are still currently a part of the American culture (Rood, 1994, n. p. ). Effect that Hinduism and Buddhism have on the Future American Culture Hinduism and Buddhism will surely have an effect on the future American culture since both have already impacted the culture of the Americans then and now (Hinduism versus Buddhism, n. d. , n. p. ). Most likely in the future, there will be more schools that stress on the beliefs and practices of Hinduism and Buddhism (Hinduism versus Buddhism, n. d. , n. p. ). In addition, more American people will incorporate the beliefs of such religions in theirs because of great interest in the beliefs of those religions (Hinduism versus Buddhism, n. d. , n. p. ). Meanwhile these cultures will impact the American people greatly, they may be able to find ways to change their personality and may even attain their ultimate goals – happiness and salvation (Hinduism versus Buddhism, n.d. , n. p. ). References Hinduism versus Buddhism. (n. d. ). Retrieved April 23, 2008 from http://www. experiencefestival. com/a/Hinduism_vs_Buddhism/id/54137 Rood, R. (1994). Hinduism. Retrieved April 23, 2008 from http://72. 14. 253. 104/search? q=cache:R-6zli9PVKEJ:www. probe. org/index2. php%3Foption%3Dcom_content%26do_pdf%3D1%26id%3D692+Desire+for+Liberation+from+Earthly+Existence+%2B+Hinduism&hl=tl&ct=clnk&cd=5&gl=ph&client=firefox-a

Celebrity Endorsement

According to Friedman & Friedman (2009), a â€Å"celebrity endorser is an individual who is known by the public for his or her achievements in areas other than that of the product class endorsed. † Celebrity endorsement is defined as a marketing strategy in using one or more celebrity glamour or popularity or identity to market a product or services, in achieving sales target in any areas of which in the interested country. (Harbor, 2009) It is a way of a company strategy to market or advertise their product by using liberties.It is also defined as a marketing strategy in using one or more celebrity glamour or popularity or personality to market such a product or services, in achieving sales target in any areas of which the company interested in. The use of celebrity endorsement will contribute to brand name recognition and creates a positive association with the endorsed product. (Harbor, 2009) Harbor (2009) suggested a celebrity should meet 4 baseline criteria identified as FRED – Familiarity, Relevance, Esteem and Differentiation. Familiarity is the first essential component of an effective endorser.The target market just perceive the endorser as friendly, likeable and trustworthy . The endorser should be friendly, easy to make friends or talking to. She/He would also being somebody that easy to be likeable, easy and being accepted as a popular icon by a large audience. Trustworthy is also a major aspect as the celebrity should be trustful and carries a particular image to match the product. For instance, Emir Khan endorsing Coke in India because of his trustworthy personality and Cassowary Aria as endorser for Coke for her likeable identity.Relevance is the similarity or some links between the endorser and the product, as ell as between the promoter, endorser and the audience. Large companies with well-est. II D seen Drank equity Ana Image wall see ten value AT partnering w t I n MGM profile athletes' in an effective manner. (Harden, Kipper an d Sara, 2008) The endorser preferably should be in the similar field as the products they endorse. The endorser should also have similar needs, goals, interests and lifestyles to the brand / product to be endorsed with.This similarity / relevance will create a situation where the consumer feels empathy for the person shown in the commercial. Example, if it is a sports product, the endorser should also be a celebrity in sports life where it may help the audience to relate between the products and the endorser, which could then increase the level of persuasiveness. Hay Mining engaged as celebrity endorser of â€Å"Rebook† in China is an example. Esteem means respect or expertise. An endorser should have an expertise or esteem to market a certain product.Consumers must have the utmost respect for the celebrity in order for the commercial or promotion to be credible. Amanita Backchat as a celebrity endorser of ICC Bank in India is a great example. Backchat, who endorses the finan cial instruments of ICC Bank, has elevate the status of the bank in the eyes of foreign and local clients and customers as ICC Bank is a name to be reckoned with in the world of banking today. Wooing the key existing and potential target customers is the trait of a successful promotion strategy.However, the marketing manager should be able to offer significant value propositions in the services / products offered to the customers. Thus, one needs to integrate celebrity endorsement with other marketing programs and ensure that the celebrity attributes align with the overall brand or company. Companies that succeed in developing such plans are the ones to succeed in the long-term. The public must see the endorser as different from all the rest. It means the right person to endorse the right product. The endorser should have a different personality/image from other celebrities' personality to endorse a product.For example, Shark Khan who is seen as the youth icon is the perfect candida te to endorse Pepsi, a youth-based drink, in India. Brand image from a layman's perspective is defined as visual, emotional, rational and cultural image Sushi and Alleluia, 2008). A brand is a distinguish name and/or symbol (such as logo, trademark, or package design) intended to identify the goods or services AT letter one seller or a group AT sellers, Ana to Transliterate tense good services from those of competitors (Bohemia, 2008). s or Brand Image is supported by advertisement, media and companies and in trend it's supported by celebrity.These examples are basically sending only one message across, that is when consumer watches the advertisement, it shall result in emotional and sense of buying in which you may associate with a company or the product. Brand image from the celebrity endorsement point of view, according to Sushi & Alleluia, 2008), create positive feelings towards brands, connecting user to brand and are perceived by consumers as more entertaining. The importance of brands lives and it is everywhere in our lives. We see brands at anywhere we go, we shop, we eat, we sleep, we bath and communicated with.Brands have invaded in every part of our lives (Stiff, 2006). We are in actual fact, cannot live without brand. We are very conscious of brands image in every single moment of our lives. According to Stiff (2006), products are made in the factory, but brands are created in the mind. Below explains what celebrity endorsements actually do to brand image, according to Josh & Alleluia (2008). Many companies nowadays have used celebrity endorsers as their brand ambassador in order to promote, to campaign, to advert and to publish their brands.It has become a trend to follow if the company wish to pursue to globalization level in their branding and also if they need to create instant awareness, re-fresh their unknown brand/product and/or trying to save their brands by using celebrity endorsement. An example of instant awareness is when Amanita Backch at was engaged as a celebrity endorser for ICC Bank in India. Backchat, who endorses the financial instruments of ICC Bank, has elevate the status of the bank in the eyes of foreign and local clients and customers as ICC Bank is a name to be reckoned with in the world of banking today. Celebrity Endorsement According to Friedman & Friedman (2009), a â€Å"celebrity endorser is an individual who is known by the public for his or her achievements in areas other than that of the product class endorsed. † Celebrity endorsement is defined as a marketing strategy in using one or more celebrity glamour or popularity or identity to market a product or services, in achieving sales target in any areas of which in the interested country. (Harbor, 2009) It is a way of a company strategy to market or advertise their product by using liberties.It is also defined as a marketing strategy in using one or more celebrity glamour or popularity or personality to market such a product or services, in achieving sales target in any areas of which the company interested in. The use of celebrity endorsement will contribute to brand name recognition and creates a positive association with the endorsed product. (Harbor, 2009) Harbor (2009) suggested a celebrity should meet 4 baseline criteria identified as FRED – Familiarity, Relevance, Esteem and Differentiation. Familiarity is the first essential component of an effective endorser.The target market just perceive the endorser as friendly, likeable and trustworthy . The endorser should be friendly, easy to make friends or talking to. She/He would also being somebody that easy to be likeable, easy and being accepted as a popular icon by a large audience. Trustworthy is also a major aspect as the celebrity should be trustful and carries a particular image to match the product. For instance, Emir Khan endorsing Coke in India because of his trustworthy personality and Cassowary Aria as endorser for Coke for her likeable identity.Relevance is the similarity or some links between the endorser and the product, as ell as between the promoter, endorser and the audience. Large companies with well-est. II D seen Drank equity Ana Image wall see ten value AT partnering w t I n MGM profile athletes' in an effective manner. (Harden, Kipper an d Sara, 2008) The endorser preferably should be in the similar field as the products they endorse. The endorser should also have similar needs, goals, interests and lifestyles to the brand / product to be endorsed with.This similarity / relevance will create a situation where the consumer feels empathy for the person shown in the commercial. Example, if it is a sports product, the endorser should also be a celebrity in sports life where it may help the audience to relate between the products and the endorser, which could then increase the level of persuasiveness. Hay Mining engaged as celebrity endorser of â€Å"Rebook† in China is an example. Esteem means respect or expertise. An endorser should have an expertise or esteem to market a certain product.Consumers must have the utmost respect for the celebrity in order for the commercial or promotion to be credible. Amanita Backchat as a celebrity endorser of ICC Bank in India is a great example. Backchat, who endorses the finan cial instruments of ICC Bank, has elevate the status of the bank in the eyes of foreign and local clients and customers as ICC Bank is a name to be reckoned with in the world of banking today. Wooing the key existing and potential target customers is the trait of a successful promotion strategy.However, the marketing manager should be able to offer significant value propositions in the services / products offered to the customers. Thus, one needs to integrate celebrity endorsement with other marketing programs and ensure that the celebrity attributes align with the overall brand or company. Companies that succeed in developing such plans are the ones to succeed in the long-term. The public must see the endorser as different from all the rest. It means the right person to endorse the right product. The endorser should have a different personality/image from other celebrities' personality to endorse a product.For example, Shark Khan who is seen as the youth icon is the perfect candida te to endorse Pepsi, a youth-based drink, in India. Brand image from a layman's perspective is defined as visual, emotional, rational and cultural image Sushi and Alleluia, 2008). A brand is a distinguish name and/or symbol (such as logo, trademark, or package design) intended to identify the goods or services AT letter one seller or a group AT sellers, Ana to Transliterate tense good services from those of competitors (Bohemia, 2008). s or Brand Image is supported by advertisement, media and companies and in trend it's supported by celebrity.These examples are basically sending only one message across, that is when consumer watches the advertisement, it shall result in emotional and sense of buying in which you may associate with a company or the product. Brand image from the celebrity endorsement point of view, according to Sushi & Alleluia, 2008), create positive feelings towards brands, connecting user to brand and are perceived by consumers as more entertaining. The importance of brands lives and it is everywhere in our lives. We see brands at anywhere we go, we shop, we eat, we sleep, we bath and communicated with.Brands have invaded in every part of our lives (Stiff, 2006). We are in actual fact, cannot live without brand. We are very conscious of brands image in every single moment of our lives. According to Stiff (2006), products are made in the factory, but brands are created in the mind. Below explains what celebrity endorsements actually do to brand image, according to Josh & Alleluia (2008). Many companies nowadays have used celebrity endorsers as their brand ambassador in order to promote, to campaign, to advert and to publish their brands.It has become a trend to follow if the company wish to pursue to globalization level in their branding and also if they need to create instant awareness, re-fresh their unknown brand/product and/or trying to save their brands by using celebrity endorsement. An example of instant awareness is when Amanita Backch at was engaged as a celebrity endorser for ICC Bank in India. Backchat, who endorses the financial instruments of ICC Bank, has elevate the status of the bank in the eyes of foreign and local clients and customers as ICC Bank is a name to be reckoned with in the world of banking today.

Business Information Systems Design and Implementation

In the provided case scenario, it is observed that the management of August Online Technology has intended to conduct a financial analysis for the next eight years based on its i e, expenses and tax among others. There are several indicators to evaluate the future potential of the pany among which the ou e of net i e after tax can clearly depict the possible profitability in the near future. Analyzing the overall financial performance is the most essential practice that enables the pany to not only recognizes its own capability but also helps to pare its financial position with other rival panies as well as the external market requirements (Waghmode & Sawant, 2014). Goal seek analysis is considered to be the most essential practice through which the pany can have knowledge regarding the possible practices as per its financial abilities (Waghmode & Sawant, 2014). The following pictorial illustration (Figure 1) clearly depicts that the sales of the pany is expected to increase within the next eight years with the support of the product X. The annual revenue of the pany in the initial year is around $50,373,252, which is expected to increase up to $77,498,088 as shown in the below mentioned diagram. The estimated sales have been calculated based on the total unit sold in the previous years and average sales growth rate prises of $235,411 and 3.25%. The provided scenario describes that the pany has increased the overall sales every year as well as the price of the products are also increased by 3%. Thus, based on these elements, the sales of the next years have been calculated accordingly, which is found to be steadily increasing thereby representin g higher profitability for the pany. Considering the goal-seek analysis, there are certain elements on which the sales growth rate largely depends such as annual price growth, annual sales growth and the previous year’s sales. Now, in case the average of the annual sales growth rate gets decreased, the revenue or annual sales will also be reduced. For instance, in the Year 6 and Year 7 the pany failed to perform due to which the sale growth rate b e -2% and -3%. Therefore, the overall sales of the pany for Year 7 and Year 8 will be reduced from the estimated figure. The stated fact can be elaborated with the help of the following diagram (Figure 2), wherein it is clearly represented that the sales of Year 7 and Year 8 has been reduced due to the changes made in the average growth rate. Thus, based on the understanding obtained from the goal seek analysis, it can be r mended that the pany must require the maintainenance of its estimated growth rate as the minimum point to attain the target sales within the particular period. However, from the diagram (Figure 2), it has also been apparent that after reducing the average growth rate and price increase rate for two years, the pany sales still continues to increase in the Year 7, which reduces in the last year. From this instance, it can be assumed that the pany has high potential in the near future, as it has the capability to face financial loss without slowing down the sales growth. Based on the financial performance of the pany, it has been apparent that the pany can develop its revenue along with higher profitability even in this petitive market (Fridson & Alvarez, 2011). The following pictorial illustration (Figure 3) represents the overall financial projection value of the pany, which has steadily been increased with time and at the end of eight years the pany is expected to earn approximately $23,171,928. Concerning the expenses, advertising the product as shown in the above diagram (Figure 3), cost of web services, maintenance of the production or operation, rent of the corporate space, salaries to the involved workers, cost related to shipping the products to the end users and supply chain expenses are the estimated elements based on which the total expenses has been calculated. All the expenses apart from maintenance are calculated through particular percentages, which have been elaborated below: The net i e of the pany has been calculated based on all these expenses and the overall expected sales or the product during this particular period. The following diagram (Figure 4) depicts the projected net i e that the pany can attain from the product X, which has steadily been increased by the end of the Year 8. Thus, it is apparent that the pany can largely concentrate on maintaining the growth rate with the support of developed strategies and well-managed workforce, which will eventually help to provide the estimated ou e at the end of the period. Apart from this, it is also worth mentioning that the pany can easily enhance the target arena as it has higher financial capability, and can support to bear the possible loss due to new entrants (Fridson & Alvarez, 2011).   The August Online Technology has aimed to enhance the revenue for the product X with the support of new market trends such as internet. Based on the projected financial analysis, it can be stated that the pany has high potential in future, as the net i e is estimated to increase steadily over the period of time. Therefore, the pany can concentrate on enhancing the sales volume of the product by investing in marketing. In this regard, it is worth mentioning that online marketing has b e a huge medium for organizations in the present context, wherein through a particular platform the marketers can target the entire global arena (Fang & Zhou, 2012). The August Online Technology can also utilize the internet source to market the product X, which will help to make the huge numbers of customers aware of the product, thereby enhancing the overall sales volume. Nowadays, every age group of people prefers to use online sources for obtaining information regarding the products in terms of reviews and customers’ feedback. Therefore, with the support of the web designer or developer, the pany can create an online platform for placing the product in front of the target population. There are several services provided by the panies through online forum in the current market to retain the potential customers (Yannopoulos, 2011). However, parallel to creating a website, the August Online Technology also needs to maintain transparent munication with the customers. The pany can develop the website in such a manner through which the customers can provide their feedback or share their experience with the product. This can on one hand help the pany to improve the product quality, while on the other hand the customers can also get attracted due to this facility as they are also valued by the management in the decision making. On the other hand, web publishing is also considered to be another suitable activity to attract customers in this world of immense petition. Internet has b e a huge part of the daily life schedule of the individuals for which the marketers has also initiated to portray all the required information on the social media website (Fang & Zhou, 2012). Taking the reference from the stated fact, August Online Technology can also utilize web publishing as their promotional tool, wherein it will publish all the promotional activities through the pany website as well as other social media websites to make the customers aware regarding their new policies or offers. Security threat has b e the most crucial aspect, which is continuously increasing across the globe and has caused a serious concern for panies to ensure product privacy to the customers (Alabady, 2009). There are numerous threats in security risks or network attacks among which hacking majorly affects the privacy maintenance. Since the pany will be maintaining an online platform, it has huge security risks in terms of hacking. Due to the process of hacking, it is possible that the hackers will extract the required information from the pany website or the pany will not be able to control the website. Apart from this, other security risks include snooping and eavesdropping, which are regarded as the threat to accessing the pany secure data by any unauthorized person without the consent of the pany management (Padmavathi & Shanmugapriya, 2009). While developing online forum or maintaining the platform, August Online Technology needs to concentrate on such aspects to avoid network attack s and ensure security of products to the customers.   Alabady, S 2009, â€Å"Design and implementation of a network security model for cooperative network†, International Arab Journal of e-Technology, vol. 1, no. 2, pp. 26-36. Fang, X. & Zhou, Y 2012, â€Å"Internet-future business development focus†, American Journal of Industrial and Business Management, vol. 2, pp. 85-88. Fridson, M. S. & Alvarez F 2011, Financial statement analysis: A practitioner's guide, John Wiley & Sons, United States. Padmavathi, D.G. & Shanmugapriya, M 2009, â€Å"A survey of attacks, security mechanisms and challenges in wireless sensor networks†, International Journal of puter Science and Information Security, vol. 4, no. 2, pp. 1-9. Waghmode, M. L. & Sawant, S. B 2014, â€Å"International journal of advance research in puter science and management studies†, International Journal, vol. 2, no. 3, pp. 419-423. Yannopoulos, P 2011, â€Å"Impact of the internet on marketing strategy formulation†, International Journal of Business and Social Science, vol. 2, no. 18, pp. 1-7. Getting academic assistance from

Six Sigma Essay Example | Topics and Well Written Essays - 2250 words

Six Sigma - Essay Example Etc. This concept is also focusing on TRIZ, a problem solving methodology widely adopted in Russia. In this concept, brain storming (random Idea Generation), problem formulation, systematic analysis etc are used. The main aim of Six Sigma is customer satisfaction and product improvement, then only profitability and reduction in cost will sustain. It is providing the product which is ‘defect free process and products’. Six Sigma process is defined as the series of steps and activities that take inputs provided by the suppliers and value provide output for their customers. The Management tries to identify the most important 20 to 30 processes in their business. After identifying these process, the management tries to measure the sigma performance of these processes. The management then tries to identify the lowest performing processes that is having a direct impact on company’s performance. A project team is being formed for improving the poor performance processes. They will retained for a period of 4 to six months wherein they will be having a thorough study on these poor performance processes and taking corrective steps for its improvement to achieve effectiveness and efficiency. â€Å"Unlike other quality initiatives, Six Sigma has a strategic component aimed at not only developing managements commitment to Six Sigma, but their active involvement.† (George Eckes. Wiley, 2003. p.16). Six Sigma as a management strategy is a method for obtaining the objectives of the business. The five major Strategic business objectives are 1. Revenue 2. Profit Margin 3. Customer Satisfaction 4. Growth 5. Employee Satisfaction. In order to implement a Six Sigma strategy the responsibility of management is to identify the important process of the organization and measure their effectiveness and efficiency and to make further improvement for the worst performing process. Six Sigma tactics helps to accomplish greater

Information technology vs industrial cluster formation Essay

Information technology vs industrial cluster formation - Essay Example The very meaning of markets and boundaries defining the markets and business domains have undergone a complete change because of the internet and fostering technological change that it brought in its wake. While corporate business world has taken full advantage of the internet, it has still I the early phases of realizing full support and potential of the internet. IT speculators suggested huge benefits from the internet which meant relocation and complete physical freedom from the customers, competitors and physical boundaries of the market which earlier defined the very limits of any industry. By early twentieth century, the markets were tended to be defined at local level, at city level and at the national levels. There was little mention of the international or global markets. This was because of limited progress achieved in the means of communications and transportations. Most markets were considered as physical definitions or definitions in terms of physical presence of the buy ers and sellers. Each place where buyers and sellers could be physically present were defined as local markets. Where ever the buyers and sellers could gather together from a national scale were the national markets. The limited advancements in the means of transport and communications were a natural barrier on the market definition. Discussion: As the industrialization process grew and the means of transport and communications also grew with them. The beginning of the railways system and the telegraphs and telephone brought about some relaxations in the definition of the markets and the markets definitions also included the areas from far off here there were customers of any product or service where transport means such as railways and communication means such as telephone and telegraphs had access. Therefore the means of transport and communications have served as a key factor defining the geographical boundaries of markets. The definitions of the market boundaries has moved hand in hand with the advancements of the transportation and communications. The second half of the twentieth century has brought a technological revolution especially in the IT sector. The computer is the most fascinating invention of the twentieth century. It has transformed the speed and accuracy levels of the information processing. It has also promised and delivered transparency and merit. In the last fifty or sixty years the world has witnessed the rise of internet which has impacted the communications in an un-precedent manner. The rise of the internet has defined and redefined the basics of communications in every nook and corner of the world. The business markets and each industry and segment is deeply affected by the growth and usefulness of internet. Amongst the key benefits envisaged by the IT experts, the Internet was thought to redefine the markets as well. In several sectors such as services banking and retailing and IT, it was thought that the internet would introduce bra nchless services virtually eliminating the physical presence of the branches in every area of the country. But despite the wide spread use of the internet in every office and production factories and manufacturing area, it is noted that companies still prefer to be located near their competitors and outsourcers. Why? This is the primary question that we need to answer in this essay. In the

Essay on Art and Gender (topic given in instractions)

On Art and Gender (topic given in instractions) - Essay Example This meant that nakedness was in the beholder’s eye. Further, the woman was blamed for everything experienced and thus she was made a subservient of the man as a punishment (Berger 47). The idea of women being made as objects to be stared at was worsened during the renaissance period, where the moment of shame dominated. The Nudes directed the shame more at the viewer rather than at each other. With time, the shame was used as a display of some kind. Though secular subjects were in use, Nudes still maintained the implication that women were aware of being gazed at. Consequently, they were not naked in their personal right, rather as naked in the eyes of men. According to Jones, another factor of Western Modernity that made it difficult for women to establish themselves as artists is seen in Berger’s illustration of the average oil paintings of the Nude, where the key character was never painted; the male spectator of whom everything had been accomplished. The European c onvention of not painting women’s body hair was symbolic. To them, hair symbolized passion and power, yet males perceived that these were their features. This contributed to women’s sense of inferiority and thus they lacked the motivation to become artists (Jones 230). Other factors which made it difficult for women to establish themselves as artists in western modernity Linda Nochlin reveals the failure of art and how the Western male viewpoint affected the establishment of women as artists. She refers to John Stuart Mill’s concept of how he viewed male domination as a major source of social injustice. Nochlin bases her argument that white male subjectivity was a factor that undermined women progress. Since men perceived themselves as superior, they focused on more noticeable art works and disregarded any effort made by women. Research with talented women in art work demonstrates that internal barriers also limited women to establish themselves as artists. The way women were raised and the cultural biases they experienced led to such barriers and lack of developing the belief in self, essential for a determination to highly creative work. In fact, some women remained in the background, in undesirable positions, as enforcers of other people’s ideas (Johnson 245). Creative potential in a number of women may be associated to lower-profile work. As men produced great works of art, most talented women made unconscious or conscious decisions to implement such men’s work. Women with art potentials, who had the capability to capitalize on this prospective in their work always portrayed single-minded purpose, made hard choices regarding their lives, and lacked support systems to help them come out. Another limiting factor to women’s establishment was societal-based. Such factors influenced or became an obstruction to women development in art. Nochlin wonders why there are no great women artists. From her analysis of women achi evements in art, she illustrates that great art by women was often underrated or disregarded in history (Nochlin 161). Further, research shows that though rational stimulation in homes tended to play a key role in the advancement of art, most women were not practically motivated or even permitted to involve in intellectual pursuits by their peers or families. They were traditionally offered less education than their male counterparts, and the society

Yorkshire Dialect in Comparison to Received Pronunciation Essay

Yorkshire Dialect in Comparison to Received Pronunciation - Essay Example ThÐ µ rÐ µsults indicÐ °tÐ µd thÐ °t nÐ µÃ °rly Ð °ll of thÐ µ sociÐ °l bond mÐ µÃ °surÐ µs wÐ µrÐ µ invÐ µrsÐ µly rÐ µlÐ °tÐ µd to thÐ µ frÐ µquÐ µncy of Yorkshire diÐ °lect. Ð  multivÐ °riÐ °tÐ µ modÐ µl thÐ °t usÐ µd thÐ µsÐ µ sociÐ °l bond mÐ µÃ °surÐ µs Ð µxplÐ °inÐ µd Ð °pproximÐ °tÐ µly onÐ µ-quÐ °rtÐ µr of thÐ µ vÐ °riÐ °ncÐ µ in thÐ µ frÐ µquÐ µncy of Yorkshire diÐ °lect for thÐ µ studÐ µnts in this sÐ °mplÐ µ. The term diÐ °lect refers to Ð ° specific vÐ °riety of Ð ° lÐ °nguÐ °ge, which differs systemÐ °ticÐ °lly from other vÐ °rieties in terms of pronunciÐ °tion, grÐ °mmÐ °r Ð °nd vocÐ °bulÐ °ry, but which is still generÐ °lly comprehensible to speÐ °kers of other diÐ °lects within thÐ °t lÐ °nguÐ °ge. Ð ccent refers simply to different pronunciÐ °tion pÐ °tterns Ð °nd, despite populÐ °r belief to the contrÐ °ry everybody speÐ °ks with Ð °n Ð °ccent. In other words, diÐ °lect is the Ð °n umbrellÐ ° term for Ð ° vÐ °riety of linguistic feÐ °tures, one of which is Ð °ccent - the sound pÐ °tterns of Ð ° specific diÐ °lect. Thus, within EnglÐ °nd, Ð ° northerner using nÐ °ught to meÐ °n nothing is Ð °n exÐ °mple of lexicÐ °l vÐ °riÐ °tion, but Ð ° LiverpudliÐ °n pronouncing the word nothing differently from the wÐ °y Ð ° Londoner might sÐ °y it is Ð ° difference in Ð °ccent. In fÐ °ct Ð °ny nÐ °tive speÐ °ker Ð °djusts his or her speech pÐ °tterns depending on the context of the situÐ °tion: from relÐ °xed conversÐ °tion in fÐ °miliÐ °r surroundings to Ð ° more formÐ °l setting – we hÐ °ve most of us, for instÐ °nce, been Ð °ccused of hÐ °ving Ð ° â€Å"telephone voice†. However, the rÐ °nge of Ð °ny given speÐ °ker’s repertoire is defined by who he or she is. People from different geogrÐ °phicÐ °l plÐ °ces cleÐ °rly speÐ °k differently, but even within the sÐ °me smÐ °ll community, people might speÐ °k differently Ð °ccording to their Ð °ge, gender, ethnicity Ð °nd sociÐ °l Ð °nd educÐ °tionÐ °l bÐ °ckground. The Yorkshire diÐ °lect Ð °nd Ð °ccent refers to the vÐ °rieties of English used in the northern English county of Yorkshire. These vÐ °rieties of English Ð °re non-rhotic Ð °nd refer to themselves Ð °s Tyke Ð °nd Ð °re referred to Ð °s Yorkshire by other vÐ °rieties of English.

Discussion questions - International marketing Essay

Discussion questions - International marketing - Essay Example Factor analysis can be suitably used in a situation when the data to be analyzed is quiet large (Lehmann, Gupta & Steckel, 1997). Cluster analysis fits for analyzing inherently grouped data (Lehmann, Gupta & Steckel, 1997) and helpful in dealing raw data into clusters. This type of analysis helps determine similarities and variations between local and regional markets. Another type of analysis is Multidimensional scaling. It uses statistical technique in for graphic or 3D visualizing information and data. It also allows sifting of similar and dissimilar patterns in a data (Grover & Vriens, 2006). This technique is utilized when a marketer is required to select between varied alternatives. Conjoint analysis on the other hand, helps the international market researchers understand how consumers’ value varied attributes or features associated with a product or a service (Grover & Vriens, 2006). This helps marketers come out with combined optimized information technology (IT) attri butes preferred or acceptable by customers (Lehmann, Gupta & Steckel, 1997). Comparative Analysis help marketer solve problems associated with two markets, products, services or processes that are almost same or comparable to a great extent (Lehmann, Gupta & Steckel, 1997). ... e methods (regression, correlation, cross tabulations), and multivariate methods (including multiple regression, cluster analysis, multiple factor indices and multidimensional scaling) (Moyer, 1968). Other marketers also use analytical techniques of industrial growth pattern; income elasticity measurements; regional lead-lag analysis; and analogy (Moyer, 1968). Industrial growth patterns help gather information relating to market demands using statistical computation which can be sourced from in-country sources. Income elasticity measurement, on the other hand, describes the relations between demand for goods and changes in income (Moyer, 1968). To cite an example, the demand for basic agricultural products decline if income rises. Regional lead-lag analysis on the other hand predicts the pattern of demand in a considered country is similar to leading country. For instance, if Philippines will have new method of drying abaca; it is likely the other abacca producing neighboring countr ies will follow this system(Moyer, 1968). Analogy, a process of analyzing information, could also be used in estimating market demand. This can be done either by cross sectional comparison or by time series analysis(Moyer, 1968). Cross sectional analysis assumes that a factor which correlates with demand in country A could be translated to country B. Time analysis use time dimension to estimate the international life cycle (Moyer, 1968).. While analysis is relevant, it has also its inherent limitations. 2- What is meant by the phrase global strategic partnership? In what ways does this form of market entry strategy differ from more traditional forms such as joint ventures?   Global Strategic Partnership (GSP) refers to broad-based cooperation and linkages between varied companies aimed at

Interpretive Paper Assignment Example | Topics and Well Written Essays - 2000 words

Interpretive Paper - Assignment Example In this sentence, the active verbs that have been identified include take, go, and offer. In this sentence, the cause and the effect have also been displayed. The cause in this case is taking your son where as the effect is offering the son as a sacrifice. In the third verse, Abraham woke up early in the morning, has his ass saddled, then took two young men and his son. The first observation in this sentence is a list. The list is identified when Abraham took two men and Isaac. The sentence shows out some active verbs including rose, took, cut, arose, and went3. The passive voice that has been displayed is saddled. In the third verse, Abraham lifts up his eyes and found out that the place was a far off. After this Abraham told his young men to remain with the ass as he and the lad went yonder to worship the Lord. Abraham took the burnt offering, wood, and had it laid on Isaac his son. He then took a knife and fire in his hands. At this instant, Isaac asked the father where the lamb w as as they already had wood and the fire4. Abraham responded to his son’s question by ensuring him that the lamb for the sacrifice would be given out by God. They then went ahead together. In this regard, the lamb is a figurative speech. The lamb represents a sacrifice of salvation that the human race need to give it willingly to God. Another observation in these sentences is the use of passive and active verb. Some of the active verbs include stay, go and worship among other verbs. After arriving at the place where God had directed Abraham, he established an alter, laid the wood, bound his son Isaac, laid him on the alter on the wood5. This statement represents a list of items such as establishing an alter, laying wood, and bounding Isaac. After this, Abraham took a knife and was ready to slay Isaac. Before he slaid his son, an angel from the God called him and asked him not to do anything to him, as the Lord had already confirmed that Abraham feared the Lord from the fact t hat he did withhold his only son. When Abraham looked behind him, there was a ram. He took the ram then offered it as a sacrifice. He then named that place that God would provide. Then the Angel of God called Abraham the second time. He said to him that, though, he had sworn because Abraham did that, and did not withhold his only son. He added that he will bless him, multiply his descendants, like heaven stars, and as the seashore sand. He also added that Abraham descendants would possess their enemies’ gates. Abraham descendants in all the earth nations would bless themselves as Abraham had obeyed God. After this Abraham returned towards his young men and they rose, went together to Beer-Sheba thus Abraham lived in Beer-sheba. The main topic in this chapter is that God normally tests his people. In the chapter, Abraham was tested by God. His name was changed from Abram which meant exalted father towards Abraham that meant a multitude’s father6. In this chapter, God as ks Abraham to pursue something that was going to tamper with his new name. The words ‘Here I am’ is an idiom from Hebrews that in meant to mean availability. The next words to identify is ‘the land of Moriah’ that could be interpreted to mean the land of worship. A burnt offering is a term of Hebrews that could be replaced by the term holocaust which implies a sacrifice that is totally burned7. When Abraham work up early in the morning, it means there was no hesitation in walking up that

Persuasive Letter to Hon Tony Clement Essay Example for Free

Persuasive Letter to Hon Tony Clement Essay Clearly, there are supporters and opposition concerning using human eggs for stem cell research. However, it is my opinion that when the donor does so of their own free will, this should be allowed by law. In fact, with minimal studies results indicate that stem cells are vital in the future cures of many diseases that plague our nation –and the world. Personally, I believe donating human eggs for stem cell research should be as common as giving blood. Women are permitted to donate eggs for in vitro-fertilization; therefore, I feel there is little to no difference in donating for stem cell research. If there is any indication of a difference it is in the number of lives that can be saved through this much needed research. Furthermore, there are no increased health risks poses to women who donate eggs, according to a report commissioned by the California Institute of Regenerative Medicine (Medical News Today, 2007). The Bedford Stem Cell Research Foundation has made available a large amount of information on the social, political and medical aspects of donation and research. However, when reviewing this information, I find the opposition most often base claims against stem cell research on the interference of egg use for other research needs (Romney, 2006). If more people would educate themselves on the positives of stem cell research, they would clearly see that egg donation is a gift. It is a gift that works in much the same way as organ or blood donation. In concluding, I ask that you think of those who are watching their loved ones suffer from ailments such as Parkinson’s and Alzheimer’s disease. Imagine the differences such advancements can make in the lives of so many who would otherwise be facing turmoil and the end of their days. Is it not worth it to allow women to give freely of themselves to save the lives of others?

The History Of Reliance Fresh Marketing Essay

The History Of Reliance Fresh Marketing Essay Giant corporations like Wal-Mart and Reliance have started to try and take over the Indian retail sector. The entry of the giant corporate retail in Indias food market will have direct impact on Indias 650 million farmers and 40 million people employed in tiny retail. More than 6600 mega stores are planned with Rs40,000 crore by 2011. Our case is intended to cover two primary objectives which are: First, when experts and giants like future group WalMart and Reliance they are ready to start operations in retail what kind of strategies and structure they would be having to get the competitive edge over each other and established small and unorganized retailers. Second, what kind of impact has been on other retailers including unorganized ones with the opening of Reliance Fresh stores. In the following case findings about Reliance Fresh were quite awakening and exemplary. Even after recent shutdown of Reliance fresh stores from UP and unwelcoming vibes from states like Kerala, West Bengal, Orissa and Jharkhand for its retail format (which was allegedly capturing the unorganized sector and leaving thousands of self employed people jobless) Reliance was not in any mood to hamper its 25000 crore plan. Reliance responded with superb strategy in which it shifted its focus from retailer to being a supplier i.e. targeting hawkers, vendors, Push cart wheelers instead of customers. Big retailers like Reliance have huge resources and network which directly impacted many of the retailers some of whom are planning to quit. In our sample size of 75 retailers more than 30 agreed to have lost as much as 50% of their sales. This case also discusses pros and cons of contract farming which on one part assures farmers of price for their crop and knowledge about fertilizers and seed b ut on other side has some obvious drawbacks like monopoly of big retailers. As a big market in which organized sector is poised to grow with 25% 30% annually our government must come with appropriate regulations to save small retailers and our agricultural sector. BACKGROUND OF RETAIL India is a land of retail democracy- hundreds of thousands of weekly haats and bazaars are located across the length and breadth of our country by peoples own self-organizational capacities. Our streets are bazaars lively, vibrant, safe and the source of livelihood for millions. India has the highest shop density in the world, with 11 outlets per 1000 people. This does not include the village haats. Our retail democracy is characterized by: 1. High levels of livelihoods in retail with nearly 40 million employed which accounts for 8% of the employment and 4% of the entire population. 2. High levels of self organization. 3. Low capital input 4. High levels of decentralization Retail in India has started with the concept of weekly markets, where all the traders gather at one big place to sell their products every week. The people come to these weekly markets to buy the household items for the next one week. Village fairs and melas were also common as it had more of an entertainment value. Once the people started getting busy with their lives and when they turned entrepreneurial, there emerged the mom and pop shops and the kiranas in the neighbourhood. After independence, came into existence the system of Public distribution of foods through the ration shops, where food grains, sugar and oil for the daily consumption were distributed at subsidized rates through the government ration shops. The modern corporate retail formats are of the exclusive brand outlets, hypermarkets and supermarkets, departmental stores and shopping malls. But still the Indian consumer depends on the self-organized retail shops for their daily needs. This is largely due to the excell ent food retailing system that was established by the kiranas (mom and-pop) stores that continue meet with all the requirements of retail requirements albeit without the convenience of the shopping as provided by the retail chains. The Hawkers/lari galla vendors and the local kiranas are the two main forms of unorganized retail in the country, which almost account for 97% of the total retail trade. Giant corporations like Wal-Mart and Reliance have started to try and take over the Indian retail sector. Currently the value of the retail market is estimated at around $ 270 billion with a growth rate of 5.7 per cent per annum according to the Indian retail report. The size of small retail is big, the size of big retail is small, a mere Rs. 250 billion in 2004 or 3% and Rs. 485 billion or 4.7% per cent of the retail market in 2006. However, the large scale corporate retail is projected to grow at the rate of 28% to 30% per annum, reaching Rs. 1000 billion or $ 70 billion by 2010 from th e current size of US $ 8.7 billion. The tenfold increase in corporate retail will be at the cost of small scale retail, which employs nearly 10% of Indias population. The strategy here is to define the small scale self-organized retail as unorganized and the large scale corporate retail as organized. The real difference is however not unorganized vs organized. But it is self-organized vs. corporate Reliance Fresh is the convenience store format which forms part of the retail business of Reliance Industries of India which is headed by Mukesh Ambani. Reliance plans to invest in excess of Rs 25000 crores in the next 4 years in their retail division. The company already has in excess of 560 reliance fresh outlets across the country. These stores sell fresh fruits and vegetables, staples, groceries, fresh juice bars and dairy products. A typical Reliance Fresh store is approximately 3000-4000 square. feet and caters to a catchment area of 2-3 km. History Post launch, in a dramatic shift in its positioning and mainly due to the circumstances prevaling in UP, West Bengal and Orissa, it was mentioned recently in news dailies that, Reliance Retail is moving out of stocking fruits and vegetables. Reliance Retail has decided to minimise its exposure in the fruit and vegetable business and position Reliance Fresh as a pure play super market focusing on categories like food, FMCG, home, consumer durables, IT and wellness , with food accounting for the bulk of the business. The company may not stock fruit and vegetables in some states. Though Reliance Fresh is not exiting the fruit and vegetable business altogether, it has decided not to compete with local vendors partly due to political reasons, and partly due to its inability to create a robust supply chain. This is quite different from what the firm had originally planned. When the first Reliance Fresh store opened in Hyderabad last October, not only did the company said the stores main focus would be fresh produce like fruits and vegetables at a much lower price, but also spoke at length about its farm-to-fork theory. The idea the company spoke about was to source from farmers and sell directly to the consumer removing middlemen out of the way. Reliance Fresh, Reliance Mart, Reliance Digital, Reliance Trendz, Reliance Footprint, Reliance Wellness, Reliance Jewels, Reliance Timeout and Reliance Super are various formats that Reliance has rolled out. In addition, Reliance Retail has entered into an alliance with Apple for setting up a chain of Apple Specialty Stores branded as iStore, starting with Bangalore. CORPORATE SOCIAL RESPONSIBILITY Today when most of the companies are busy in making profits by any means, there are few Ones who are focused to return this society, a part of what they have earned through this society. Reliance retail is one of them. Following efforts of reliance retail are aimed at benefiting the society making reliance socially responsible: 1) Reliance Retail aims at recruiting people from the underprivileged community in society. Hence, we are planning to train students from corporation schools and schools run by NGOs. And, we consider this as a part of our corporate social responsibility, he said. Asked whether the company will take students on an employment basis and pay them a stipend during the course period, he said that actually, it is planning to charge a small fee from those who want to join the course as we want to bring in some discipline and regularity among the students, and will reimburse that once they are inducted into service. 2) Farming in India is highly fragmented and subject to harsh climatic conditions: once harvested, it is very difficult to keep fruits and vegetables fresh. To secure high quality, Reliance Retail is directly sourcing fresh agricultural produce from thousands of farmers from villages through Collection Centers. With this concept, Reliance has built a business model generating shared value that links the company supply chain more closely to poor farmers in Indian villages. Reliance is providing a guaranteed market for the farmers produce, reducing transaction costs and training the farmers in better and sustainable farming practices. This initiative results in higher income and upgrading of skills for the farmers, and reduced spoilage of produce (up to 35 percent) and better quality products for Reliance retail stores. 3) Reliance retail has adopted farm to fork theory which means it is procuring Directly from the farmers thus offering them quite reasonable prices for their produce as now no intermediaries are involved. In return Reliance is giving farmers information about how can farmers improve their productivity. They have centers in villages who apart from providing information make farmers aware of market rates of different crops so that farmers can choose crops they want to sow to become profitable. farmers are provided technical help as well like information about quality of seeds and fertilizers. Service marketing environment Service marketing environment of reliance fresh can be scanned by considering the six major environment forces like demographic, economic, socio-culture, natural, technological, and political legal. As the demographic environment consists of the age mix of population, literacy and education level. Economic level consists of income distribution of different people. The rich grew by 400% in urban areas and 200% in rural areas. Socio- cultural environment consists of influence of religion, languages and customer that shapes the values and attitudes of customer preferences, habits and behaviour. Services Marketing and Marketing Mix A service is the action of doing something for someone or something. It is largely intangible (i.e. not material). A product is tangible (i.e. material) since you can touch it and own it. A service tends to be an experience that is consumed at the point where it is purchased, and cannot be owned since is quickly perishes. A person could go to a cafà © one day and have excellent service, and then return the next day and have a poor experience. So often marketers talk about the nature of a service as: Inseparable From the point where it is consumed, and from the provider of the service. For example, you cannot take a live theatre performance home to consume it (a DVD of the same performance would be a product, not a service). Intangible and cannot have a real, physical presence as does a product. For example, motor insurance may have a certificate, but the financial service itself cannot be touched i.e. it is intangible. Perishable in that once it has occurred it cannot be repeated in exactly the same way. For example, once a 100 metres Olympic final has been run, there will be not other for 4 more years, and even then it will be staged in a different place with many different finalists. Variability- since the human involvement of service provision means that no two services will be completely identical. For example, returning to the same garage time and time again for a service on your car might see different levels of customer satisfaction, or speediness of work. Right of ownership is not taken to the service, since you merely experience it. For example, an engineer may service your air-conditioning, but you do not own the service, the engineer or his equipment. You cannot sell it on once it has been consumed, and do not take ownership of it. Western economies have seen deterioration in their traditional manufacturing industries, and a growth in their service economies. Therefore the marketing mix has seen an extension and adaptation into the extended marketing mix for services, also known as the 7Ps physical evidence, process and people. Reliance Fresh Marketing Mix (7 Ps) After segmenting the market, finding the target segment and positioning itself, each company needs to come up with an offer. The 7 Ps used by Reliance Fresh are: 1. Product 2. Place 3. Price 4. Promotion 5. People 6. Physical Evidence 7. Process Target Segment what is Reliance fresh for me? A Family with children, a purchase place to be for the children. Urban customer on the move Great taste, quick service without affecting the work schedule. But keep it affordable. Product: How should the company design, manufacture the product so that it enhances the customer experience? Product is the physical product or service offered to the consumer. Product includes certain aspects such as packaging, guarantee, looks etc. This includes both the tangible and the non tangible aspects of the product and service. Reliance fresh has intentionally kept its product depth and product width limited. Reliance Fresh studied the behaviour of the Indian customer and provided a totally different menu as compared to its International offering. India is the only country where reliance Fresh serve vegetarian. Even the sauces and cheese used in India are 100% vegetarian. Place: Where should be the product be available and the role of distribution channels? The place mainly consists of the distribution channels. It is important so that the product is available to the customer at the right place, at the right time and in the right quantity. Nearly 50% of U.S.A is within a 3 minute drive from a Reliance Fresh outlet. There is a certain degree of fun and happiness that a customer feels each time he dines at. There are certain value propositions that reliance fresh offer to its customers based on their needs. Reliance fresh offers hygienic environment, good ambience and great service. Now Reliance Fresh have also started giving internet facility at their centres and they have been playing music through radio instead of the normal music. There are certain dedicated areas for children where they can play while their parents can have some quality time together. Price: What should be the pricing strategy? Pricing includes the list price, the discount functions available, the financing options available etc. It should also take into the consideration the probable reaction from the competitor to the pricing strategy. This is the most important part of the marketing mix as this is the only part which generates revenue. All the other three are expenses incurred. The price must take into consideration the appropriate demand-supply equation. Reliance fresh came up with a very catchy punch line Growth Through Value Creation. This was to attract the middle and lower class consumers and the effect can clearly be seen in the consumer base Reliance fresh has now. Promotion: What is the suitable strategy and channels for promotion of the product? The various promotion channels being used Reliance fresh to effectively communicate the product information are given above. A clear understanding of the customer value helps decide whether the cost of promotion is worth spending. There are three main objectives of advertising for Reliance fresh are to make people aware of an item, feel positive about it and remember it. The right message has to be communicated to the right audience through the right media. Reliance fresh does its promotion through television, hoardings and bus shelters. They use print ads and the television programmes are also an important marketing medium for promotion. Some of the most famous marketing campaigns of Reliance fresh are:  ·Ã¢â€š ¬Ã‚  Food and Fun People: How to converge the benefits of internal and external marketing? Reliance fresh understands the value of both its employees and its customers. It understands the fact that a happy employee can serve well and result in a happy customer. Reliance fresh continuously does Internal Marketing. This is important as it must precede external marketing. This includes hiring, training and motivating able employees. This way they serve customers well and the final result is a happy customer. The level of importance has changed to be in the following order (the more important people are at the top): 1. Customers 2. Front line employees 3. Middle level managers 4. Front line managers Physical evidences -Actual Experiferal evidence -A good time entry. -Sign boards. -Essential eminence of service. -Good parking place Process Process Exist are complex on railways like some processes are: -refund process / claim process. -Communication process. -Entraining/Detraining Process. The service segmentation Reliance Fresh has segmented their service to all class of people like rich, poor by providing standards of facility in different ways, for example you can find different items/buget packs for them these are the service segmentation of Reliance Fresh by which they are serving different categories of people. In all these service segmentation Reliance Fresh is providing different facilities and charging same money. Items at a Glance timetable, I have always used these on booking and have never had a problem, write the abbreviation in which you want to purchase, next to the word on the purchase form. Organizations are taking an interest in the international marketing of services because of low cost factors and the ability to compete in nearby country markets (Bradley 1995); however, international services pose special challenges for marketing managers as a result of the intangibility of services, the extent of customization, and differences in preferences across cultures. Research on international service offerings has focused on entry-mode choices technology growth , geographic roles, service influences on national competitive advantage and strategic differences across services . Yet the marketing literature has not investigated several key components of service strategy, particularly in the international domain. Customers Requirements and Customer Expectations Customers Experience after visiting the store can be said to be not much satisfactory. After this entire buzz it seemed to be a damp squib to me. 1. Choice and Range. Reliance Retail is primarily a super market store. So, one expects a wide range of goods available across various categories, brands and price ranges. Hardly there is any range available. Not even, any categories of goods. Just one or two we can easily live without. 2.  Super Markets like Nilgiris, Trinethra (recently bought by Birlas), Subhikhsa, and Modern Market especially the last one has a superb range and Reliance Fresh is nowhere in comparison to them. 3.  The Ambiance in the shop is good, but as I said nothing much different from the other super market chains. 4.  The staff is cordial and friendly very much eagerly looking forward to help. After I made the payment, the staff greeting me by saying a Namaste. This I liked a lot. Especially after horrible experiences of visiting shops in Kolkata. I do not know why but shop keepers in Salt Lake have this tendency of looking at you as if why do these customers keep bothering us, when u visits them. 5.  They accept card payment even for payments less than a hundred rupees. 6.   They have this membership card option with a free insurance thrown in, just to ensure that you show loyalty to them. As they go through the reviews by the members, they observe that the same points they have quoted above are bothering them too. Some more reading, browsing and research made me understand some of the aspects related to it, which I want to share with you. 1.  Customer is the last person in the minds of these supermarket chains. Though it might be surprising, thats the fact straightly put. What matters the most is the number. The more the number of stores opened, the more is the number of people visiting them, the more the chances of success. 2. The commission they get for selling a product. They are least bothered about providing a range of goods and brands to the Customer. In contrary, the companies that pay them the highest commission get to sell their goods from them. When they have the numbers, companies cannot afford to ignore them courtesy, the large number of customers visiting them. But why are the Customers visiting them, when they are not getting what they want? 3.  The feel good factor. The goods we buy here can be easily bought at any other grocery store round the corner. Then why do we flock to them? Just because, we feel good. We feel happy becoming a part of another India, which looks great much unlike the India we have grown in. We love the ambience. We like being greeted. 4.  By making a right balance between the numbers and the feel good factor, they achieve their targets some times much beyond the expectations they have set. We are just part of the market grind that is happening right now! Service recovery strategies -Improving the after sales services. -Admit and apologies. -rectification of any error -Compensate -Minor performance lapse need monitoring Quality concern Quality means watching the services from customer prospective. The main quality concern of Reliance Fresh is: To provide hygienic condition inside the stores. Avoiding as much as possible the delay in the schedule. Freshness is also one of the concern for Reliance fresh. Improving the infrastructure to world class level of standards. Integrated gap model of service quality Revenue% The central focus of gap model is the customer gap, the difference between customer expectations and perceptions. GAP-1 Not knowing what customer expect i.e. what are the expectation of customer of Reliance Fresh which can be due to inadequate marketing research. GAP-2 Not selecting the right service design and standards. Reliance Fresh have a good service design but not reached to that level of standards to meet all customer expectations. GAP-3 Not delivering to service designs and standards. This can be due to deficiency of human resource policy of Reliance Fresh. And may be due to failure in meeting supply and demand. Because of the huge population of India. GAP-4 Not matching performance to promises. This can be due to lack of integrating services marketing communication and ineffective management of customer expectation by Reliance Fresh. In this way the gap between expected quality and perceived quality can be calculated by Reliance Fresh. Blueprint of Reliance Fresh (near Patel chowk) Entering path Tracks for purchase of googd Tracks for purchase of googd Billing counter Gate keeper Entrance to Reliance Fresh This is the blueprint of reliance fresh. Customer when comes to this store firstly the gate keeper will check it and keep the bag if he has with him. The billing counter is first right of entrance. When customer enters it the tracks whether for seeing of goods and if he liked something than he can put it in trolley and then he can go the billing counter. If he needs some help than he also can ask for it but telling the nearest salesman. After selecting the good he can go to billing and go back to gate keeper. Gate keeper now demand for the receipt for just the security purpose. Pricing Strategies by Reliance Fresh -Discount pricing strategy -Wide price range of each items -Credit card acceptance -Accept coupons Competitive prices. -Price marked in paisas -comparable cost.

Lawrence Ferlinghetti: An American Poet :: essays research papers fc

Lawrence Ferlinghetti is an American poet best known as a leader of the beat movement of the 1950's. The beats were writers who condemned commercialism and middle-class American values. Ferlinghetti writes in colloquial free verse. His poetry describes the need to release literature and life from conformity and timidity. He believes drugs, Zen Buddhism, and emotional and physical love can open the soul to truth and beauty. Lawrence Ferlinghetti was born in Yonkers, New York, in 1919. After spending his early childhood in France, he received his B.A. from the University of North Carolina, an M.A. from Columbia University, and a Ph.D. from the Sorbonne. During World War II he served in the US Naval Reserve and was sent to Nagasaki shortly after it was bombed. He married in 1951 and has one daughter and one son. In 1953, Ferlinghetti and Peter Martin began to publish City Lights magazine. They also opened the City Lights Books Shop in San Francisco to help support the magazine. In 1955, they launched City Light Publishing, a book-publishing venture. City Lights became known as the heart of the "Beat" movement, which included writers such as Kenneth Rexroth, Gary Snyder, Allen Ginsberg, and Jack Kerouac. Ferlinghetti is the author of more than thirty books of poetry. He has translated the work of a number of poets including Nicanor Parra, Jacques Prevert, and Pier Paolo Pasolini. Ferlinghetti is also the author of two novels and of more than eight plays. In 1994, San Francisco renamed a street in his honor. He was also named the first Poet Laureate of San Francisco in 1998. In 2000, he received the lifetime achievement award from the National Book Critics Circle. Currently, Ferlinghetti writes a weekly column for the San Francisco Chronicle. He also continues to operate the City Lights bookstore, and he travels frequently to participate in literary conferences and poetry readings. Lawrence Ferlinghetti writes in free verse, a style of poetry that does not follow traditional rules of poetry composition. In writing free verse, poets avoid such usual elements as regular meter or rhyme. Instead, they vary the lengths of lines, use irregular numbers of syllables in lines, and employ odd breaks at the end of each line. They also use irregular accents and rhythms and uneven rhyme schemes. But free verse is not free from all form. It does use such basic poetic techniques as alliteration and repetition.

What it Means to Value Another Person :: Free Essay Writer

What it Means to Value Another Person What does it mean to value another person? The major consideration is to value their ideas and feelings. As an individual is natural for us to put our ideas and feelings first, above all else and not consider others. When valuing another person as an individual you must take the time to listen to all their concerns and take action and follow up on them. As individuals we must all be treated differently because of our different needs. For all individuals there must be made an attempt to be fair and even with the enforcement of rules and regulations. To value another person we must also value their ideas on an individual basis. As an individual our ideas will be different in most areas of life. This does not mean that we must agree with every idea presented to us. To value another persons idea we must give it full consideration and then make a decision based on the needs of the whole not just on the needs of the individual. To do this we must make an attempt to place their ideas on an equal footing with all others and evaluate the merit of the idea. How do you value another person’s feelings? First we must take the time to listen to the problem or idea they have. In some cases this will be enough to show the value you place in them. Next we must put ourselves in their position to get some idea of where the feelings are coming from. Next their needs to be some attempt to find an outlet for those feelings if needed. This solution or outlet will be important if the act of listening and valuing is not enough to assist the individual in their issues. Rules and regulations must be enforced evenly and without prejudice for all individuals. The easiest way to not value an individual is to treat them unfairly. This sounds like a simple cut and dry issue but policy and rule enforcement are the biggest issues to and individual if they perceive them to be enforced unfairly.

Glass Structures :: Buildings Building Essays

Glass Structures The name of the structure doesn’t matter as much as the pleasure received; some may call them glass rooms or greenhouses. The uses of these glass structures vary as the weather they see. The structures all contain glass allowing people a place to view the natural environment inside. These structures are mediums in which outside and inside environments are connected. For many people myself included, there is a fantasy of being in an environment that is exotic and surreal. Conservatories started around the nineteenth century, a time of the Golden Age. English architecture, allowed designers to show off a different side, one that was open and enjoyable, in contrast to being useful or industrial. Conservatories were built for the wealth class. Wealth alone would not have brought about conservatories if it were not for the development of technology in heating, ventilation, iron, and glass . In addition, to the development of technology the interest in growing edible fruits, vegetables and exotic species also inspired the development. Palms were the desired tree of type, representing happiness and a symbol of wealth. To grow a palm tree in a cold climate involves having wealth no matter what. Conservatories didn’t develop without having some problems. The most obvious problem being glass, which makes up most of the structure. In the 16 Th. Century bull eyes glass was very expensive. The economics of having a conservatory did not become more realistic until Louis Lucas de Nehou invented sheet glass in 1688. The problem of glass was in the winter when the water would expand between the layers of windows and break. The other issue with glass is sealing it to keep water out and moisture in. Sealing the glass also affects the heating and ventilation. Stoves were most commonly used for heating the building. The cost of heating can differ in cost depending on warm of the green house. The glass house could be kept as warm as the rest of the house, costing a lot of money, or just warm enough to keep it from freezing, costing less. Ventilation can be solved by opening and closing the windows along with elaborate piping systems is desired. Other ways to reduce the air temperature is by having shading. This can be natural such as shade by deciduous trees, or vines. The other option is to have shades made of fabric, wood or another material that can be drawn when needed.

The Political Effects of the Vietnam War on 1960’s Pop Culture

Tie Die, JFK, The Beatles, Drugs, Peace, Love, Dr. Martin Luther King, Woodstock, Go-Go Boots, Civil Rights, and Vietnam. When we say any of these words we think of the 1960's. The 1960's were a landmark in history remembered for effecting pop culture. What lead to such a dramatic change? In the 1950's the style was scarves, poodle skirts, and letter sweaters. The popular music was about teenage boyfriends and girlfriends. Then there was the 1960's. Could we have foreseen that people would wear mini skirts? Could we have foreseen that women would burn their bras in protest? Could we have foreseen that music would take a huge turn toward lyrics of peace, drugs, and mainly rock and roll? Probably not. What could have happened that would change American pop culture so much? There were many events that took place in the 1960's that had an affect on American citizens. The death of John F. Kennedy surprised and upset many Americans. However, the Vietnam War had the most profound effect on American pop culture. The Vietnam War changed music, fashion, and overall attitudes. Because of the Vietnam War and the undertones of the civil rights movement, 1960's pop culture significantly impacted our nation in a way that will be remembered for many years to come. 2Szymanski The Vietnam War still effects many people. Today, Post Traumatic Stress Syndrome is commonly associated with veterans of the Vietnam War. (Berk 346) During the 1960's there was an Anti-War movement that evolved from the Freedom of Speech Movement. This movement began on college campuses and spread cross-country. (Radical Times) The Antiwar Movement took place because people didn't understand why American soldiers were in Vietnam. People wanted the soldiers brought home. The Freedom of Speech Movement easily converted to the Antiwar Movement because of the similarity. People felt that this was not right and the issue was of such great importance that it needed to be addressed. I feel that the Antiwar Movement was successful and important because it did bring a lot of change to the nation. This change was both political and pop cultural. The Freedom of Speech Movement had limited success. In fact, the Antiwar Movement as well as the protests had a large effect on the ending of the Viet nam war. (Radical Times) In conjunction with the Antiwar Movement was the Civil Rights Movement. This event is commonly associated with Dr. Martin Luther King. However, the movement initially began with Rosa Parks and her ability to stand up for what she wanted, a seat toward the front of the bus. (Radical Times) At the time of the Black Civil Rights Movement a group called the Black Panthers evolved. This group arose as a militant group of young black men led by H. Rap Brown who risked his life to register blacks to vote in 1966. (USA Today) The difference between these civil rights groups is that Martin Luther advocated power through non-violence, whereas the Black Panthers promoted violence as a means to gain political footholds. (USA Today) For the African 3Szymanski American race there was a lot of momentum gained in the 1960's and there was a lot of ground made politically. The impact of these movements was phenomenal. The Antiwar Movement changed the dress, the music, and the style of nearly all college campuses in the United States. When a person would walk past a college dormitory there would be peace signs hung in windows. (Radical Times) The statement made was seen across America. A wonderful example of the effects of the Antiwar Movement on society is shown in Forrest Gump. There is a scene in which the audience sees an anti protest. The people there epitomize the effect that this had on pop culture. The clothes they wore and the music they listened to exemplifies the profound influence this had on the nation. The Civil Rights Movement is one that also made a lot of headway during the 1960's. The assassination of Martin Luther King had a profound effect on the American Society. This event impacted all races. Martin Luther King stood for the feeling of that time. His emphasis on peace was one that effected the entire nation. (Carroll 173) Martin Luther King Jr. is a symbol of harmony, human understanding, tolerance, unity, justice and brotherhood-for every generation. (Albright) Now that we have explored some of the political events that took place in the 1960's, we will explore some major changes in pop culture and how those relate to the political events in depth.The Antiwar Movement had a significant influence on the pop culture of the 1960's. This effect was shown through both music and fashion. The term â€Å"flower children† emerged from the anti war protesters. (Radical Times) They stood for peace love and harmony. They were the first to make tie die and hip huggers extremely 4Szymanski popular. They also had a large influence on the â€Å"natural look†. Women without bras or makeup and men with long hair and grown out facial hair. Prior to the antiwar movement, appearance was valued when one was neat and cleanly. (Walley) The pop culture of the 1960's was changed through the antiwar movement and one of the facets of pop culture changed was music. The following lyrics are from a popular song about the antiwar movement. â€Å"Come on people now, smile on your brother, everybody get together, try to love one another right now.† (Forrest Gump) Popular artists such as the Beatles, Cat Stevens, and even the Righteous Brothers wrote music that inspired antiwar protesters and became associated with them. Further in this paper there will be information on Woodstock, a musical and historical event associated with the Anti War movement. The Antiwar Movement was not the only political event to have an effect on pop culture. Although the impact from the Antiwar Movement is seen the most the civil rights movement did have an important role in the evolution of the 1960's pop culture. The Black Civil Rights Movement did have an effect on American Society. The effect of this was not seen as much on pop culture, but it was there. The true effect is shown in the dramatic increase of popularity in rhythm and blues. Prior to rhythm and blues, jazz music was associated as â€Å"black music.† It wasn't played very much on the radio. However, in the 1960's more black artists emerged. The Black Civil Rights Movement heavily effected music. Toward the end of the 1960's African American 5Szymanski styles emerged as popular. â€Å"Afros† were a common and popular hairstyle. (NetFirst) The music styles of Jimmy Hendrix as well as many other African American artists became known as legendary. (SixtiesMusic.com) Albeit, the civil rights movement and the political ground it gained, put African American styles of fashion and of music in the American pop culture arena. As touched on before, the effect of politics (namely the Vietnam War ) had a significant influence on the fashion of that time. A feeling of the need for freedom†¦of expression and speech swept over the nation. Because of this feeling, people expressed themselves not only through words of protest and actions of protest, but through their clothing. This was the countries way of expressing themselves without saying a word, but through what they wore. As shown in an analytic pop culture web site, â€Å"Fashion is never just about clothes, but attitude and expression as well. Up until about 1967, fashion had reflected a period of discover for youth; fun-loving, outrageous and colorful.†(Sixtiespopdiary. -fashion) So, what were these fashions that were about â€Å"attitude and expression?† Miniskirts (and even later micro skirts), caused moral outrage and were one of the first dramatic styles to come out in the 1960's. Later, a sloppy look became popular with T-shirts and sandals. Skintight pants also became popular, even so as a unisex article. (Sixtiespopdiary-fashion) The world was changing as fast as the fashions. In a personal opinion, looking back on this time of a political whirlwind, fashion was just as confusing as the world was. In this subject having to with politics and society, Woodstock is able to show the political influence on pop culture in one single event. In a mere 3 days, 6Szymanski thousands of people and influential artists were able to almost spontaneously put on one of the most historically significant pop culture events ever. The hippie look was dominant. Rock and roll and music of expression were the dominant sounds. A feeling of freedom was dominant. In one event, the world expressed the feeling of an era. (Interview) Today, the world of pop culture hails this event by trying to repeat it. Much to the dismay of many, the event cannot be repeated. The later generation looks at the event and realizes that this event was one of expression without even knowing the political events of that time. The Woodstock Music and Art Fair in August of 1969 remain a legend even today. The spontaneous event captured a generation's good feelings. Ironically, there were nearly as many Americans at Woodstock as there were in Vietnam. (Interview) Woodstock took place for 3 short days and there was a lot of rain. People didn't care about the rain, food, or bathrooms. â€Å"No one wanted to let the essence or the aura go. Halfway through an era of bad news, in the middle of a horrible war, barely a year after the wrenching, terrifying assassinations of Martin Luther King Jr., and Robert F. Kennedy, an entire, desperately wished -for era of good feeling was compressed into a single place and time. That compression produced a corresponding intensity of wonder and delight.† (Interview) The reason for Woodstock is well understood. However, it amazes me that such a spontaneous event could have such an unbelievable turnout. 7Szymanski Jimi Hendrix was one of the most influential musicians associated with Woodstock. It was there that he played his rendition of the â€Å"Star Spangled Banner.† Jimi's rendition was considered a brutal insult in its time. It was said that it sounded like a â€Å"blasted seizure of the national anthem.† (Interview) However, today Hendrix's national anthem is popular. When Hendrix performed this there were approximately 30,000 people left at Woodstock. His performance was spontaneous. It was described as â€Å"†¦his great No to the war, to racism, to whatever you or he might think of and want gone. But then that discord shattered, and for more than four and half long, complex minutes Hendrix pursued each invisible crack in a vessel that had one been whole, feeling out and exploring and testing himself and the music against anguish, rage, fear, hate, love offered, and love refused. When he finished he had created an anthem that could never be summed up and that would never come to rest.† (Interview) In summary, because of the Vietnam War and the undertones of the civil rights movement, 1960's pop culture significantly impacted our nation in a way that will be remembered for many years to come. Throughout the nineties, the hippie look became a popular style as a way of expressing ourselves. Popular artists have redone music from the sixties. For example, Natalie Merchant has recently redone the popular sixties hit â€Å"Peace Train.† The movie Forrest Gump, which is a summary of both the political and pop culture America in the sixties, won best picture in 1994. Even today, the sixties are a political and pop cultural landmark for the nation. Does this say that the sixties were a period of more turmoil and more change than other decades? Does this say that the fashion change more dramatically and rapidly than 8Szymanski other decades? Personally, I feel this decade did. From an outlook of a person who did not live during that time or during the time of many other decades, that decade stands out far above many others. Many political and pop culture figures are remembered and recognized by all ages today. In this era, the politics and pop culture overlap. To think that politics affected Americans so much that politics changed people's perspectives is remarkable, even profound. The death of Kennedy and Martin Luther King had a devastating influence over an entire nation. Yet, everyone soon focused on that feeling of freedom and love. This roller coaster of emotions had a roller coaster of an affect. Has any other decade changed a nation so much and so fast?

Why I have identified the development techniques of HR manager

Assisting the HR managerI would like to assist the HR manager during the next recruitment process as this will help me gain a better understanding of the process. If I assist her during the process rather than observe her I will be getting hands on experience. The benefits of this are being able to gain experience and knowledge from the manager, I will have a better understanding of the process as the manager will be teaching me as I’m assisting her, I will be involved in the process so I will be able to assist her with short listing and interviewing candidates. The drawbacks to this technique is that it may take the HR manager longer to do the recruitment as she will be using time to teach me and it also may affect the process.Reading the policyThe benefits of looking on the intranet and reading the policy are that it is easy to access and read, the policy is up to date as it is on the intranet which is updated monthly, I can print out the policy and read it in my own time, I can make notes and re read the policy as many times as I want until I fully understand the policy. The drawbacks of this are that it may take a long time to read the policy and I may have to read it more than once to understand it.

The Day the Earth Stood Still

The movie â€Å"The Day The Earth Stood Still† is more of a propaganda film with themes than a science fiction film because its sci-fi characteristics almost feel like an afterthought. The movie is set in the early 1950’s, when American's showed deep concern towards Communism. Fear of the unknown, which was associated with Communism, is also a major point of the film and it exploits this theme with knowing veracity. In most respects, Klaatu is the epitome of this fear, and the characters of the film react to the alien with fright, due to our perceptions of the unfamiliar. The scene where Klaatu is shot because the soldier doesn’t know what the unknown device in his hand was is an example of fear in America at that time. Another theme the movie seems to deal with is religious symbolism. The arrival of a spaceship in Washington D. C from the sky carrying a celestial being that wishes to speak to the world but is denied doing so He is wounded and taken to the hospital where he escapes and assumes the identity of a Mr. Carpenter. It is after performing a â€Å"miracle† this Mr. Carpenter finds himself persecuted and executed by the powers-that-be for trying to deliver a message of peace and universal brotherhood. It is only after the Mr. Carpenter is resurrected and ascends into the heavens that his message is allowed to spread amongst the peoples of the world. This whole movie is taken from the bible and is a parody of Jesus Christ, right down to the usage of the name â€Å"Carpenter†, which was the job Jesus took during his lifetime. The movie also predicts what the military thinks like and the power it has and how it cannot always be good. The part of the movie where Klaatu speaks to the scientists about atomic power is an example. He speaks about using it for good like in his space craft, not for making weapons to destroy each other. He goes on to say that continuing to use it that way will only lead to earths destruction. Klaatu is informing the military to think on how they use the science that is given to them and to clean up their act. Another revelation that the film creates about the military is that they are everywhere. When the ship first lands the military had been tracking it and now has posted soldiers around the ship. Later when Klaatu escapes, the military leads the manhunt instead of the police through the city. Finally even after Klaatu’s death the military commands the police to let no one in or out to see the body. All these factors suggest to the viewer that the military is there for them, that if the Communists or another type of threat where to arrive in the United States the military would act at once for the protection of its citizens. The Day The Earth Stood Still remains on of the most significant science fiction movies ever made, and it has lost none of its impact, even after more than fifty years. Its themes can still be applied today because of the fear we have of terrorism and the threat of nuclear attacks from them.

Personal advert Essay

Having paced some years on this planet, I have discovered that life is for the tough and tender. I grew within the limbs and caprices of my parents who trained with finest informal education that an average parent can afford. Although they belong to the middle class with respect to income, they run first-class with educational desires for their kids. I was not left out of this dream of training intense and intelligent children who can contribute effectively to the socio-economic development of the immediate and larger society. I absorbed this training amidst tears but today, I can remember that nothing cheap is good and nothing good is cheap; that the hard working but patient man will one day walk with confidence in gratitude to God, parents and teachers. Why? Because he has been duly trained. My training has made me who I am today: a calm diligent person who respect for everyone; I have an unflinching interest in community development and I have participated in several volunteer works in youth counseling and support. My doggedness for excellence will pave way for me as I stride ahead, living not just for myself but for those around. This is because in making others happy, that’s where fulfillment begins. A. Why would someone advertise themselves for a date? This is important as an avenue to boost the individual status. It creates an elevated status, provides basic information for the other party, and forms a good basis on which to interprets and understand the person. And the person might just want to set the game straight so that the date covers remaining angles. B. What could be an advantage and a disadvantage to this dating strategy? The advantage is that it provides basic information about the individual. The disadvantage is that it can make the other person to become bias, removing the surprise and personal discovery that adds glamour to dating strategy. C. Does this dating strategy encourage or discourage homogamy? This dating strategy tends to encourage homogamy, as one is apparently aware of the information of the other. D. Is it easy or difficult to write an advertisement about yourself? Why or why not? It is not difficult to write a persona advertisement about oneself: if one is sincere with personal data and self-discovery, it is a quite an easy do to. However, there will areas one may overlook that others can see and write about. E. How does exchange theory apply to this dating strategy? It combines efficiency, self-discovery and the principles of human interactions to give a boost to the strategy. It creates a viable platform to foster dating.

TV NEWS PAPER INSTRUCTIONS Term Example | Topics and Well Written Essays - 750 words

TV NEWS INSTRUCTIONS - Term Paper Example Now†¦This, as used on television and radio, is a suggestion that the new idea has nothing to do with the original idea that existed. A newscaster usually tries to shift individual’s attention from the original thing. Postman has been passionate in explaining how the newscasters have been deviating from the context, this he explains in the metaphor, no particular object is attacked, he uses other objects like the television as the metaphor in explaining some thoughts. The thought of deviating from the main context is explained giving a self-evident explanation (Postman, pp 112-167). For example, the story about a childs murder appeared in the news, this was only explained in only forty five seconds than the newscaster says "And now†¦this when introducing segment on a local brake sale, these two different stories aired next to each other can be seen as insulting the first story, although it has now been peoples  expectation when receiving the news. The metaphor has been used to describe the common discourse of the television age. When watching a story in a television, a lot of commercial brakes are in between the stories; these are used to lessen the reflection on particular experiences (Kenney, pp67-119). Changing channels also means getting different stimuli; this shortens the time used to reflect on what meaning the stimuli has on peoples lives. In his comparison of the culture of Now†¦This, to forms like schizophrenia, Postmans implication was that individuals have no cohesive identity in such a world, alternatively, we have a collection of unrelated experiences, non-directional, since the information is void of context (Postman, pp 112-167). Practical implications to the dangers of common discussion to the television age include the dangers it will pose on children. The children are introduced to multitasking while neglecting being attentive, multitasking will at its best while attention will be at its worst.

Nursing Leadership Essay Example | Topics and Well Written Essays - 1000 words

Nursing Leadership - Essay Example To practically calculate the cost of nursing care, I referred to an orthopedic unit, which had 12 patients who were at different situations and had different acuity levels. PCS would be calculated on the following:  To practically calculate the cost of nursing care, I referred to an orthopedic unit, which had 12 patients who were at different situations and had different acuity levels. PCS would be calculated on the following:  Ã¢â‚¬ ¢ 4 patients were in a condition to be discharged and had acuity level 1: 4 X 1= 4.†¢ 4 patients were under therapy and had acuity level 4: 4 X 4= 16.†¢ 4 patients were under regular had acuity level 2: 4 X 2= 8.This total of 28 hours would be expanded by adding further 48 hours of an 8-hour shift for 8 patients who did not discharge in 8 hours which makes a total of 76 hours. This grand total of 76 hours can be used to determine Full-Time Equivalent (FTE) for a unit.However, this formula does not give an accurate value because it does not have space for variances made according to situations. For instance, if a patient was acquiring 2 hours and later demands 3 hours due to some uncertainty in patient’s condition. The cost is still being evaluated for 2 hours and thus giving 3 hours till the patient get stable. To neutralize these differences, Relative Value Unit as an index number is given to each unit based on the amount of resources which can be managed to produce nursing care.  For instance, $1,250,000 is given to a unit which has total RVUs of 5,196.50.... 4 patients were under therapy and had acuity level 4: 4 X 4= 16. 4 patients were under regular had acuity level 2: 4 X 2= 8. This total of 28 hours would be expanded by adding further 48 hours of an 8 hour shift for 8 patients who did not discharge in 8 hours which makes a total of 76 hours. This grand total of 76 hours can be used to determine Full Time Equivalent (FTE) for a unit. However, this formula does not give an accurate value because it does not have space for variances made according to situations. For instance if a patient was acquiring 2 hours and later demands 3 hours due to some uncertainty in patient’s condition. The cost is still being evaluated for 2 hours and thus giving 3 hours till the patient get stable. To neutralize these differences, Relative Value Unit as an index number is given to each unit based on amount of resources (labor and capital) which can be managed to produce nursing care (Kelly, 2008). For instance $1,250,000 is given to a unit which has total RVUs of 5,196.50. The amount will be divided by RVU’s to bring out the cost per RVU. For instance $1,250,000/ 5,196.50 = $ 240.55 per RVU. Thus the cost of one patient of level 4 acuity will be $ 240.55 X 4= $962.2 for one day. This formula of calculating the nursing cost does not either gives an exact cost because situations can vary and can demand excess resources. Thus there is no accurate calculation system to recognize exact nursing cost. It all depends on the acuity level which itself is not certain but varies according to patients conditions. These results can help outline the nursing care budget which is helpful to envision all pro’s and con’s to later deal with the finances affectively (Kelly, 2008). Dq2#2)